Real Estate Advertising without Desperation

Posted by on Thursday, August 1st, 2013 at 9:01pm.

One of the tricks of putting your Calgary home for sale in the market is making sure that it is advertised without any feeling of desperation in the ad. An agent will have to place your listing in a way that shows that you are in control of the sale and not desperate in any way - even if you are!

The type of ad that runs will attract the kind of buyer that it attracts. For example, there are some people that are looking for desperate sellers so that they can send in a lowball offer hoping that it gets accepted just based on the desperation alone. These are not the types of people that you want to have responding to your listing. You're looking for people that are willing to pay a reasonable amount based on the home's value and not on the people that own it or the reason why they are selling the Country Hills property.

It's a natural state of being for people to be looking for a bargain even when it comes to home sales. If an advertisement is saying that you are extremely motivated to sell, the vultures can start swooping down in order to try to get a crazy deal on your home.

No matter how desperate you are, it's always best to start your advertising by not showing the desperation at all. When this is done correctly, you'll have potential buyers looking at your home and they will be basing their decision to purchase it or not on the merits of the home and not on its low perceived value.

Desperation will bring in low offers and you may find it difficult to get a fair price for your Evergreen home no matter how beautiful and well-maintained it is. The reason why you are selling your home should not be affecting its value at all. When desperation is placed into an advertisement, however, it will affect it's perceived value greatly, which is something that you'll want to avoid at all costs.

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